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THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: INTRODUCTION - THE MARCH OF INTEGRATION

18 Dec 1997 | by FABIENNE TYLER, Chair, DMA Royal Mail A

sales promotion agencies with increasing impact, while clients are also developing high levels of...above-the-line and sales promotion agencies with increasing impact, while clients are also developing high ...

MARKETING MIX: HOBBY HORSE - Communications can fall victim to fashionable fads

18 Dec 1997 | by MATTHEW HOOPER

many agencies are boarding the integrated bandwagon shouldn t mean that every agency has got to ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: INDUSTRY DEVELOPMENT - MARKETING SERVICES

18 Dec 1997

top agencies in TV advertising received film viewers which contained their own work and demonstrated ...

MARKETING FOCUS: REVIEW OF THE YEAR 1997 - Jane Bainbridge takes a look at some of the highlights and low points of 1997, a year which had some memorable moments for marketers

18 Dec 1997 | by JANE BAINBRIDGE

had invested pounds 60m in trying to promote. Advertising agencies It started in May ...

Virgin Radio sale gets advertisers' support

11 Dec 1997 | by Danny Rogers,

LONDON - Advertisers and agencies have welcomed renewed competition in the London radio market

Peers quits top global IWS role

11 Dec 1997 | by DANNY ROGERS

number of international network agencies in November. A pitch list, selected after a trip to the ...

CAREERS: The Secret Diary of Brian The Brand Manager

11 Dec 1997

work in ad agencies. Despite elaborate safety precautions, most receive many times the maximum ...

Pounds 100m at risk in tobacco ban

11 Dec 1997 | by DANNY ROGERS

agencies (see box). Andrew Brown, director general of the Advertising Association, said that the ...

MARKETING FOCUS: Adwatch of the year - In this year’s review of the major stars in the Adwatch charts, Gail Kemp finds out which companies, brands and ad campaigns were hits with the public

11 Dec 1997 | by GAIL KEMP

was eight times as big. Top agencies Overall, Bates Dorland and Publicis were the top ...

SPONSORSHIP: 999, which sponsorship do you require? - Police vans paid for by breweries have generated criticism but, as Robert Gray reports, private sector funding is reducing the pressure on the emergency services

11 Dec 1997 | by ROBERT GRAY

attract interested parties and is expected to begin contacting large ad agencies in the near future to ...

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