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Alan Mitchell on Branding: The information exchange

on them by public agencies, so that people can use and control their own personal data in their ...

Coke's central focus

. The company currently uses a roster of agencies from countries across the region, all of which ...

Selling with the enemy

piece of marketing always runs the risk of prompting sales of rival brands, agencies are focusing too ...

In the political crossfire

called for agencies guilty of this to be banned from bidding for government contracts for three years ...

New musical success

.' Agencies also complain that events can be of dubious quality. 'Sometimes you feel that event organisers are ...

Mark Kleinman on Marketing and the City: In the balance

intends to tackle the budget deficit). The major credit-rating agencies have indicated that for the UK to ...

Andrew Walmsley on Digital: Sauce for the goose

channels that carry individual programmes their agencies are instructed to avoid. They fret about share ...

Direct marketing and sales promotion leagues 2010

With digital work now accounting for more than half of many agencies' business, the direct...Hardly a year passes without direct marketing and sales promotion agencies facing stark warnings ...

Profile: Turning the UK into 3D

Partners to handle communications, joining a roster of agencies that includes Beattie McGuinness Bungay. It ...

Biggest brands: Top 100 advertisers 2010

advertising bucked the downturn with adspend increasing by 4.9% year on year. Media agencies suggest that ...

 

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