Jeremy Lee on Media: Context is everything
05 May 2010 | by Jeremy Lee
advertising mantra - engagement - has spawned an entire industry of agencies that believe that the old ad ...
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Andrew Walmsley on Digital: Why old and new don't mix
12 May 2010 | by Andrew Walmsley
many advertisers, procurement departments and media agencies ('Media agency meltdown', Marketing, 28 ...
Andrew Walmsley on Digital: Media agency meltdown
28 Apr 2010 | by Andrew Walmsley
The industry's business model is about to implode, and the agencies have only themselves to blame...., squeezed by the recession, media agencies have had their fair share of these problems. However, a recent ...
Mark Kleinman on Marketing and the City: In the balance
13 Apr 2010 | by Mark Kleinman
intends to tackle the budget deficit). The major credit-rating agencies have indicated that for the UK to ...
Andrew Walmsley on Digital: Sauce for the goose
31 Mar 2010 | by Andrew Walmsley
channels that carry individual programmes their agencies are instructed to avoid. They fret about share ...
Andrew Walmsley on Digital: You get what you pay for
17 Mar 2010 | by Andrew Walmsley
opportunity to reinvent agencies' relationship with clients - from cost to value. So, has this turned out to ...
Jeremy Lee on Media: The real power of spending
17 Feb 2010 | by Jeremy Lee
The latest focus on COI adspend has serious implications for brands, media owners and agencies....seasonal stand-off between media agencies and media owners as they thrash out terms, which usually results ...
Andrew Walmsley on Digital: Free your data
10 Feb 2010 | by Andrew Walmsley
data held by its departments and agencies. It amounts to a reversal of attitudes within the civil ...
What it's really like inside: The Natural History Museum
13 Jan 2010
starts with a full-on briefing day with our agencies. Scientists join us and talk us through their ...
Andrew Walmsley on Digital: advertisers still need intermediaries in digital age
02 Sep 2009 | by Andrew Walmsley
As the web has evolved, so has the nature of its intermediaries, but agencies still have a role to...services, the same dynamic has troubled media agencies. Would they become marginalised or even redundant ...
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