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Marketing Direct: List Report 2009

24 Feb 2009 | by Noelle McElhatton

Non-responders: Equifax SECTOR KEY: A: Academic; Ag: Agencies; Au: Automotive; Ch: Charities; Comp ...

The week in Marketing: 28 October 2008

28 Oct 2008 | by Staff

winning best-in-breed competitions at the show. Nationwide in review Marketing agencies Adam Eve ...

Top 100 direct mail advertisers: financial-services brands

30 Sep 2008 | by Robert McLuhan

charities and mail order combined. Agencies claim that the focus has switched from loans and mortgages to ...

Boots seeks agency for loyalty card work

12 Aug 2008 | by Ed Kemp

Boots has drawn up a shortlist of agencies to pitch for the CRM work. Incumbent agency Craik Jones ...

SAS puts loyalty job into Carlson

29 Jul 2008

competitive pitch against undisclosed agencies. The review is intended to inform a strategy for the SAS ...

Database classifies every adult's fashion tastes

26 Nov 2007 | by Staff

manufacturers, retailers and agencies to position products more effectively. The system takes into account ...

Dunnhumby's media evaluation tool threatens the long view

23 Oct 2007 | by Jane Simms

a new era of accountability and transparency for marketers and their agencies, who are under ...

Direct mail data not clean enough yet

25 Sep 2007 | by Robert McLuhan

getting through. Agencies maintain that the quality of de-duplication , suppression and customer ...

Macmillan set to pool tasks in single shop

16 Jan 2007 | by by Ed Kemp

The charity currently works on a project basis with agencies including direct shop Harrison ...

 

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