Adwatch (20 April) - Top 20 recall: NatWest aims to be helpful
20 Apr 2011 | by Sid McGrath, Planning partner, Karmarama
's something positive and vaguely relevant, they may just believe it. I've worked with several agencies that ...
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Facebook Studio: a creative platform for brands
05 May 2011 | by Sarah Shearman
'Influencer Summit'. It flew in top creatives and executives from UK ad agencies to its offices in Palo Alto ...
@twitter: advice on #brandedpages
14 Apr 2011 | by Rachel Barnes
the audience has control. Jon Clarke Importantly, UK ad agencies want to contact a real person at ...
Carlsberg: Probably a risky rebrand
13 Apr 2011 | by Nicola Clark
advertising is not allowed. In the UK, where the brand is firmly established, local agencies are activating ...
Social media: the ownership battle between marketing, PR and customer relations
24 Mar 2011 | by Andrew McCormick
below, a variety of agencies make their case for handling brands' social media strategies....this month experienced a failure of its own, when an employee of one of its agencies tweeted from the ...
Is there always fair play on the pitch?
23 Mar 2011 | by Rachel Barnes
ISBA and the IPA have proposed six principles to which clients and agencies should adhere...It made for uncomfortable listening: last week a room full of advertisers and agencies was ...
What Sky's glossies digital shift means for customer publishing
09 Mar 2011 | by Nicola Clark
. Julia Hutchison, chief operating officer of the Association of Publishing Agencies (APA), says Sky ...
What brands need to know about product placement
11 Feb 2011 | by Andy Fry
the first time, thanks to long-awaited rule changes by media regulator Ofcom. Agencies ...
Profile: Sandie Dawe, chief executive of VisitBritain
26 Jan 2011 | by Loulla-Mae Eleftheriou-Smith
; VisitBritain will then review, with other agencies expected to be invited to pitch. The theme of free ...
Collaboration: How to avoid crossed wires with cross-promotion
01 Dec 2010 | by Suzy Bashford
brands and long-term sales, but we need more agencies to create big ideas that can work across multiple ...
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