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CANNES 2013: Jane McGonigal on the super powers of gamers

18 Jun 2013 | by Arif Durrani

challenges, and touches upon how agencies can harness the power of game-design principles. McGonigal says ...

Industry View: Can Facebook emulate Twitter's #hashtag success?

13 Jun 2013 | by Matthew Chapman

advertisers and agencies to integrate Twitter into campaign thinking, and therefore spending. Facebook may ...

Guide Dogs hopes to boost awareness with inaugural brand campaign

12 Jun 2013 | by Simon Nias

this late last year when it invited agencies to pitch for a brand-building brief that was eventually ...

Digital marketing is 'invasive and annoying' claims study

12 Jun 2013 | by Magda Ibrahim

eye-catching? Is it integrated? Do consumers have control over it? "Creative agencies have had decades to ...

Stephen Haines leaves Facebook UK for global role

11 Jun 2013 | by Ian Darby

York, where he will take the post of global lead across Omnicom agencies for Facebook, reporting to ...

Carlsberg hints at summer party in Axwell's music video

11 Jun 2013 | by Matthew Chapman

. Brand: Carlsberg Client: James Smith, director of thematic programmes at Carlsberg Agencies ...

Sainsbury's and C4 bag Grand Prix at Marketing Society Awards

11 Jun 2013 | by Simon Nias

's (Agencies: Leo Burnett, OMD, The Marketing Store) Highly Commended EDF Energy (Agency: Abbot Mead ...

MEDIA360: Integration 'no longer an option', says KFC marketer

07 Jun 2013 | by Chloe Smith

Integration is no longer an option for media agencies, said Jennelle Tilling, vice-president of...Tilling criticised the idea of an advertiser having a "lead" agency, saying agencies should focus ...

MEDIA360: 'Bland data' is not enough, says RSA's Markey

07 Jun 2013 | by Chloe Smith

emphasised the need for media agencies to work in partnership with creative agencies, to best use internal ...

MEDIA360: Marketers should find data 'butt-clenchingly exciting', says panel

07 Jun 2013 | by Ben Bold

of it media agencies or specialists data agencies? Orr argued that data helped empower British ...

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