Search results for "Agencies"

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Are brand birthdays really a cause for celebration?

15 Feb 2013 | by John Reynolds and Ben Bold

110; but who cares? Certainly the brand team, and their ad and PR agencies. But what about the ...

Nine rules of engagement in the social validation economy

06 Feb 2013 | by Nicola Kemp

agencies continually wax lyrical about 'paid, owned and earned' media. A more important shift is taking ...

#aoty12: Media Agency of the Year - Best of the Rest

11 Dec 2012 | by Nicola Kemp

independent media agency. Over the past year it has picked up 21m of extra business from big network agencies ...

ITV set for first rebrand in seven years in January

16 Nov 2012 | by Maisie McCabe

agencies at ITV s headquarters on the South Bank in central London. ITV plans to switch its five ...

IAB Engage: Microsoft to usher in 'new era' with $500m global marketing blitz

25 Oct 2012 | by Arif Durrani

advertising campaign in 42 countries, including the UK and US. A roster of agencies include Crispin, Porter ...

HSBC adopts content approach with ad-funded business series

30 Aug 2012 | by Alex Brownsell

by agencies JWT and Mindshare, as well as production company Gogglebox Entertainment. Following ...

C4 Paralympic ad slots attract big advertisers

21 Aug 2012 | by Maisie McCabe

standpoint, so it is a smart buy.' However, some brands and agencies suggested privately that they will ...

The Art of Outdoor competition calls for 2012 entries

24 Jul 2012 | by Staff

: "This is the platform through which brands and agencies can truly push into new territory using evolving ...

Direct Marketing Association launches Search Council

26 Jun 2012 | by Sarah Shearman

The council includes representatives from search engines, media owners, brands and agencies. It ...

APA drops 'publishing' to become Content Marketing Association

14 Jun 2012 | by Arif Durrani

The Association of Publishing Agencies (APA) is the latest trade body to undergo a dramatic...today encompasses the full spectrum of marketing disciplines from pure play content marketing agencies ...

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