ISBA Conference: Social media measurement is 'growing up'
21 Mar 2012 | by Sarah Shearman
online conversations, and so had outsourced it to agencies. He added: "They are paying a lot of money ...
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P&G Marc Pritchard: The full WACL speech
22 Mar 2012 | by Rachel Barnes
Winter Olympic Games. I remember vividly a presentation made by one of our agencies on seven tips for ...
SXSW: Five hot topics at SXSW Interactive
13 Mar 2012 | by Sarah Shearman
. The tables have turned and clients want to be here for themselves, rather than agencies telling them ...
Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?
06 Mar 2012 | by Adam Woods
for agencies when they come up with a proposal is: 'why would I share this?' We aren't just developing ...
Revolution: Mobile World Congress: The trends taking mobile by storm
06 Mar 2012 | by George Nimeh
The battle of the apps continues, as brands, agencies and developers debate how the next chapter of ...
Brands 'must give consumers a reason to talk back in social media', says Twitter's Daisley
23 Feb 2012 | by Sarah Shearman
McDonald, which discussed how brands and agencies can leverage social media. Paul Evans, European head ...
AOL partners Promote Iceland for pan-Euro campaign
23 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
creative solutions and innovative platforms. "Working hand-in-hand with the client and agencies from the ...
Marketing Guru on... the desire to 'go viral'
17 Feb 2012 | by Will Harris
working with competent agencies. There are even a few specialist agencies that can make the sterile into ...
Helen Edwards: Agencies and accusations of plagiarism
15 Feb 2012 | by Helen Edwards
Advertising agencies in the habit of 'curating' ideas rather than creating them run the risk of...Advertising agencies like to celebrate the creativity that defines them. It is why clients commit ...
Downing Street plans careers brand to target youth unemployment
14 Feb 2012 | by Sarah Shearman
initiative and is currently talking to digital agencies about the design and build project. Number 10 and ...
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