Twitter UK ads on course for October launch
07 Sep 2011 | by Sarah Shearman
brands greater targeting opportunities. Twitter has been negotiating with media agencies for a number ...
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BrandMAX preview
12 Sep 2011
Queensland and Gatorade as well as the respective agencies - Wieden Kennedy, Abbott Mead Vickers BBDO ...
MAGAZINE ABCs: Brands continue to invest in print despite Sky retreat
19 Aug 2011 | by Arif Durrani
operating officer of the Association of Publishing Agencies (APA), is keen to point out that nearly ...
Do brands really still need media agencies?
12 Aug 2011 | by Craig Smith
agencies will die out, writes Craig Smith...perhaps most valuable media cannot be bought by media agencies. Earned media, or people talking to people ...
Cinema bids to defy doomsayers with new partnerships and platforms
22 Jul 2011 | by Nicola Clark
cinemas. Media agencies point to the London 2012 Olympics, where demand for tickets has far exceeded ...
Customer publishing leagues: The rise of branded content
16 Jun 2011 | by Kim Benjamin
strong growth in turnover. Print is still a core medium for agencies and brands. Even online brands ...
Cadbury signs deal with ITV to lift Spots V Stripes
09 Jun 2011 | by Maisie McCabe
: "Many brands, media owners and agencies talk about the future model of partnerships and building ongoing ...
Holy Moly: how a £4 website became an internet phenomenon
25 May 2011 | by Andrew McCormick
and surrounded by PRs, so it's more difficult to find things to write about. And the 'pap' agencies ...
C4's Radcliffe to move to chief marketing post at ITV
12 Apr 2011 | by Maisie McCabe
career at advertising agencies J Walter Thompson and McCann Erickson. Fincham said: "Rufus has a ...
Social media: the ownership battle between marketing, PR and customer relations
24 Mar 2011 | by Andrew McCormick
below, a variety of agencies make their case for handling brands' social media strategies....this month experienced a failure of its own, when an employee of one of its agencies tweeted from the ...
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