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IAB Figures: Digital adspend grows 14.4% to £4.8bn

, and agencies helping clients better "explore the complex digital world". Elkington said it was ...

ISBA Conference: Work together to get the most out of digital, says Google

Advertisers, agencies and media owners need to work together to achieve the right message...their agencies "are doing enough" and their tools, analytics and planning were "keeping up". He said ...

Promotional Feature: Brands face the attribution challenge

touchpoints and where do agencies come in? Federica Aperio Things often get lost in translation between a ...

Brands 'must give consumers a reason to talk back in social media', says Twitter's Daisley

McDonald, which discussed how brands and agencies can leverage social media. Paul Evans, European head ...

AOL partners Promote Iceland for pan-Euro campaign

creative solutions and innovative platforms. "Working hand-in-hand with the client and agencies from the ...

Tesco, Ford, Morrisons among first advertisers to sign up for Sun on Sunday

marketing campaign in the coming weeks. Commercial executives at NI are meeting media agencies to discuss ...

Tailored content hits the target

agencies have had to adapt to the new media landscape as much as any other business. Driven by teams ...

Brands and content: what's the story?

content agencies is the most intimate form of customer communication. Our clients' customers are invited ...

Building a bridge between brands and consumers

discuss school choices, mother-daughter relationships or holiday ideas. For agencies creating branded ...

Focus on the message, whatever the medium

medium (mobile, tablet, viral, video, social) overshadowed what we content agencies should be bringing to ...

 

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