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ASA to force estate agents to clean up act over 'hidden' fees

06 Mar 2013 | by Matthew Chapman

Estate agencies will no longer be able to omit details about compulsory fees from advertising ...

Why brands must act as editors

06 Mar 2013 | by Nicola Kemp

. The scatter-gun approach is well past its sell-by date. Marketers and agencies can no longer afford ...

Procurement accused of 'rupturing' Whitehall marketing departments

05 Mar 2013 | by Matthew Chapman

Concerns have been expressed by agencies over the handling of the process that industry sources ...

Virgin recruits Nigel Gilbert to refocus the brand's 'game-changing' ethos

05 Mar 2013 | by Alex Brownsell

industry, occupying senior roles at agencies including Y R and Lowe Worldwide. Follow @alex_brownsell ...

Are innovations such as live TV ads gimmicks with little brand relevance? The Marketing Society Forum

28 Feb 2013

experience, The Co-operative Banking Group That's not a bad thing, though. Creative agencies and ...

Santander set to unite Ennis, McIlroy and Button in major campaign

26 Feb 2013 | by Alex Brownsell

everyday spending. The campaign is being devised by agencies Havas Worldwide London and Engine Group ...

Should marketers seek City analysts' help to manage their campaigns? The Marketing Society Forum

21 Feb 2013

, sometimes inspiration can even come from creative agencies. City analysts do not seem the right people ...

Why the stripped-down simplicity of Vine presents a big opportunity

20 Feb 2013 | by Mel Exon, co-founder of BBH Labs

agencies to be creative here. At the very least, it offers a fresh way to share a promotion or a response ...

Are brand birthdays really a cause for celebration?

15 Feb 2013 | by John Reynolds and Ben Bold

110; but who cares? Certainly the brand team, and their ad and PR agencies. But what about the ...

Brands line up for new mobile ad platform Weve

14 Feb 2013 | by Matthew Chapman

agencies, plans are afoot to open up the platform to smaller businesses via a regional sales house. It is ...

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