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Fewer than half of agencies believe that client briefs are well articulated and that the marketers...IPA president Ian Priest. "Both clients and agencies need to adapt together to continue to improve how ...
Clients charged with cutting costs during the recession must be wary of agencies reluctant to trim...agencies. I've already cut them to the bone. What should I do? A When I started in advertising 20 ...
Rapier's demise is the latest evidence that brands are likely to favour specialist agencies again..., where its reputation was strong, to take on advertising agencies at their own game. It therefore came ...
Advertising agencies in the habit of 'curating' ideas rather than creating them run the risk of...Advertising agencies like to celebrate the creativity that defines them. It is why clients commit ...
Sales promotions agencies are evolving beyond on-pack activity as they push their credentials for...Sales promotions agencies are seeking to storm the world of social media and acquire a reputation ...
agencies will die out, writes Craig Smith...perhaps most valuable media cannot be bought by media agencies. Earned media, or people talking to people ...
] On ad agencies "Every idiot who gets fired in the industry shows up as a consultant somewhere ...
Wieden Kennedy was central to that creative, Coke is increasingly working without ad agencies ...
CANNES 2011: Unilever, the world's second largest advertiser, called on agencies to rethink their...brands in 180 countries. Polman called on agencies to help Unilever meet this challenge, describing a ...
would be better if I understood how agencies work,' says Warby, who packed it in after two years to go ...
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