week the FA sent emails to agencies that asked if their clients would be interested in sponsoring the ...
30 Mar 2011
| by Kim Benjamin
With digital work now accounting for more than half of many agencies' business, the direct...work accounts for more than half of many direct agencies' income. Industry experts, however, are now ...
media agencies about the potential for brands to engage with users of the service. ...
will use local staff and marketing agencies to drive a number of multi-media campaigns.
The low-cost ...
24 Mar 2011
| by Gemma Charles
include a payment-by-results model for agencies, and the creation of a Government Communication Oversight ...
24 Mar 2011
| by Andrew McCormick
below, a variety of agencies make their case for handling brands' social media strategies....this month experienced a failure of its own, when an employee of one of its agencies tweeted from the ...
ISBA and the IPA have proposed six principles to which clients and agencies should adhere...It made for uncomfortable listening: last week a room full of advertisers and agencies was ...
23 Mar 2011
| by Helen Edwards
things, forming relationships with agencies and researchers, seeking insights into customers through the ...
22 Mar 2011
| by Noelle McElhatton
payment-by-results model for agencies. This is in contrast to the COI serving the agendas of all the budget-holding ...
18 Mar 2011
counterparts, and many advertising agencies for example already have a charitable account and deliver campaigns ...