Social Media: The value of a Like
27 Dec 2011 | by Adam Woods
. Benchmarking against meaningful data, however, is another matter. "Brands should always be wary of agencies ...
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The Download: Briefing - YouTube challenges TV channels
28 Dec 2011 | by Kim Benjamin
as testimonials no matter how many agencies may want to use this announcement to secure giant ...
Special Report: Social media - battle of the brands
26 Dec 2011 | by Kim Benjamin
specific agency to manage its social media output, but uses its existing PR and marketing agencies, which ...
Masterclass: Branded content
23 Dec 2011 | by Trevor Clawson
up in the face of recession. According to the Association of Publishing Agencies, 63% of marketers ...
Review of the Year: Top 10 marketing mishaps in 2011
20 Dec 2011 | by Nicola Clark
, while marketers and agencies are at pains to underline the value of marketing to the bottom line, the ...
Agency of the Year: Media Agency of the Year - Best of the rest
14 Dec 2011
12 months. At a time when marketers' concern is growing that their agencies are out of touch with ...
Morrisons clinches top spot in Adwatch 2011
13 Dec 2011 | by Nicola Clark
's Celebrate' Easter ad campaign. The supermarket, with its agencies DLKW Lowe and MEC, spent 22.7m on TV ...
Customer Publishing Agency of the Year: Publicis Blueprint
13 Dec 2011 | by Nicola Clark
collaboratively with other agencies and suppliers globally. Despite being one of the biggest agencies in the UK ...
Field Marketing Agency of the Year: CPM
13 Dec 2011 | by Sarah Shearman
turnover of 62.5m in 2010, it also achieved the greatest actual increase of the shortlisted agencies; by ...
Promotional Marketing Agency of the Year: Haygarth
13 Dec 2011 | by Matthew Chapman
agency to move to London's Regent Street as rival agencies look to cut costs in dire economic times ...
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