Influencing consideration
19 Oct 2011 | by Sally Durcan, managing director of Hotcow
of agencies. This is changing, however, as many leading marketers are seeing the value of ...
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Rising to the challenge
19 Oct 2011 | by Sally Alington, managing director, Blackjack Promotions
fact that specialist agencies using targeted interaction and sampling can deliver impressive results
Engaging with the masses
19 Oct 2011 | by Nick Adams, managing director of Sense
, and agencies, finally, are being asked to sit at the top table in leading brand planning and long-term ...
Live advertising to Channel Me
19 Oct 2011 | by Steve Smith, managing director of Ear to the Ground
. Concepts are created for global TV campaigns, and then agencies like Ear to the Ground come up with ways of ...
A social gathering: Richard Brett, Shine Communications
12 Oct 2011 | by Richard Brett, joint managing director, Shine Communications
With social media the lead discipline, PR agencies are best equipped to translate a brand's online..., lead integrated communications. However, clients and agencies alike have often lacked the confidence to ...
The 10 golden rules of PR: Hilary Meachham, Focus PR
12 Oct 2011 | by Hilary Meacham, founder and managing director, Focus PR
For brands and PR agencies to work together in the long term, it's essential to abide by a code of...start to appear very quickly. Clients, you need to be honest and realistic with agencies (and with ...
Is PR really worth it? Stuart Smith, Ogilvy PR
12 Oct 2011 | by Stuart Smith, chief executive EMEA, Ogilvy PR
the PR industry, nor the niche measurement agencies that serve it - despite the best efforts of AMEC ...
What's the big idea? Fiona Noble, Weber Shandwick
12 Oct 2011 | by Fiona Noble, vice-chairman, Weber Shandwick
disservice, and a lack of clarity led to lost opportunities. For marketers harbouring doubts that PR agencies ...
Redrawing the boundaries: roundtable discussion
12 Oct 2011
. Now, we are just agencies. Only 1%-2% of the work we do is based on press releases. SS Everyone ...
Harnessing trend intelligence: Louise Lloyd, Cirkle
12 Oct 2011 | by Louise Lloyd, deputy managing director, Cirkle
understanding how their consumers will respond to them. Monitoring trend intelligence allows agencies to shape ...
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