Search results for "Agencies"

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What niche social networks can do for your brand

25 Nov 2011 | by Sarah Shearman

created a brief for agencies to help it design and build a strategy for engaging with consumers in the ...

Unilever is on a quest for magic - and failure is an option

03 Nov 2011 | by Loulla-Mae Eleftheriou-Smith

roster agencies. Top of the agenda was laying out a fundamental change to Unilever's marketing philosophy ...

What's behind the current schmaltz factor?

13 Oct 2011

, belief is that marketing directors have been asking their agencies to 'do me a John Lewis'. 'I'm sure ...

Examining Facebook's plan to rule the web

07 Oct 2011 | by Sarah Shearman and Andrew McCormick

Brands, agencies and partners describe their role in fuelling the world's biggest social network....big-brand advertisers, media agencies who direct spend, and partner services such as Spotify, which will now ...

Brands failed by siloed approach to marketing

23 Sep 2011 | by Andrew McCormick

their company's marketing is still characterised by 'silo thinking'. One third claim that their agencies ...

Adwatch (July 27): Top 20 recall - Persil all washed out?

27 Jul 2011 | by Toby Horry, Managing partner, Dare

that the Persil ad highlights the single biggest error that brands and agencies make when taking this ...

Marketing, PR and digital: brands bring it all together

21 Jul 2011 | by Noelle McElhatton and Gemma Charles

agencies were punctuated by cultural clashes, likening them to 'John Major going out with Lady Gaga ...

Google vs Facebook: video calling

14 Jul 2011 | by Sarah Shearman

and highly engaged audience, on a scale that is likely to rapidly grow. Brands and agencies will also ...

London 2012: How to 'rent' an Olympic athlete

08 Jul 2011 | by Nicola Clark

brands are turning to specialist agencies for advice, but can they really help predict who will be the ...

Adwatch (15 June): Top 20 recall - Is Autoglass's campaign transparent?

15 Jun 2011 | by Glyn Britton, Strategy director, Albion

Skip to full table I blame Mark Earls. For years, agencies have been telling clients ...

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