Do brands really still need media agencies?
12 Aug 2011 | by Craig Smith
agencies will die out, writes Craig Smith...perhaps most valuable media cannot be bought by media agencies. Earned media, or people talking to people ...
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Sales agencies stake a claim to digital prize
02 Dec 2011 | by David Benady
Sales promotions agencies are evolving beyond on-pack activity as they push their credentials for...Sales promotions agencies are seeking to storm the world of social media and acquire a reputation ...
Ryanair's Michael O'Leary on the environment, agencies and the recession: 10 outrageous quotes
26 Jul 2011 | by Staff
] On ad agencies "Every idiot who gets fired in the industry shows up as a consultant somewhere ...
COMMENT: UK ad agencies are 'too busy pitching to win Cannes Lions awards'
04 Jul 2011 | by Will Arnold-Baker
Will Arnold-Baker, managing director at Publicis London, has a few theories on why UK agencies had...had scored as many Press nominations as UK agencies. Consider the following, however: the UK ...
Coke's Jonathan Mildenhall on working without agencies, a liquid approach to marketing, and Whitney
01 Jul 2011 | by Rachel Barnes
Wieden Kennedy was central to that creative, Coke is increasingly working without ad agencies ...
Ad agencies need to restructure around consumers, says Unilever
24 Jun 2011 | by Noelle McElhatton
CANNES 2011: Unilever, the world's second largest advertiser, called on agencies to rethink their...brands in 180 countries. Polman called on agencies to help Unilever meet this challenge, describing a ...
Heineken UK marketing director Sarah Warby on agencies 'saying they can do everything' and the role
18 May 2011 | by Gemma Charles
would be better if I understood how agencies work,' says Warby, who packed it in after two years to go ...
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