Divide and rule
30 Jul 2009
findings on board. Do not expect your usual agencies to be able to cope with segmentations ...
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Fitter, leaner research
30 Jul 2009
have an agency roster, halve it and give twice as much work to each agency still on it. Fewer agencies ...
Tribal thinking
30 Jul 2009
and ability to let the segmentation drive its strategy. However, as agencies, we underestimate the ...
Match.com kicks off agency review
28 Jul 2009 | by Joe Thomas
LONDON - Match.com is holding discussions with advertising agencies as it reviews its marketing...aiming for a 'mature' positioning next year, but that no agencies have yet been invited to formally pitch ...
Brand Manager of the Week
28 Jul 2009 | by Sarah Johnson
in meeting agencies. How did you get your first job? The Jedi mind trick. What have been your ...
Yahoo! eyes return to TV with heavyweight marketing push
28 Jul 2009 | by Fiona Ramsay
The internet company intends to launch discussions with agencies this summer. It currently works ...
The Marketing Profile: Helen Page of RBS
28 Jul 2009 | by Alex Brownsell
.' Page has also pursued efficiencies with RBS' roster of agencies. M C Saatchi now works on advertising ...
GM moves retail ad accounts into McCann Birmingham
24 Jul 2009 | by Alex Brownsell
down the number of agencies it works with: It's going to be a very busy time, so taking a ...
V&A appoints The Other Media to digital brief
24 Jul 2009 | by Fiona Ramsay
museum has usually appointed agencies to create microsites for paid-for exhibitions. In the past, the V ...
COI to consolidate £211m media and planning account
22 Jul 2009 | by Sarah Johnson
; mso-fareast-language:#0400; mso-bidi-language:#0400;} All COI media buying roster agencies have been ...
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