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Advertising to the YouTube generation

25 Nov 2009 | by David Benady

best sort of marketing. In reality, this rarely happens, accord ing to sources in viral' agencies ...

Reckitt Benckiser consolidates £800m media account

24 Nov 2009 | by Staff

LONDON - Packaged goods giant Reckitt Benckiser has named two lead global media agencies to

O2 diversifies its offering to target new markets

24 Nov 2009 | by Joe Thomas

marketing division team would use existing agencies such as VCCP and Archibald Ingall Stretton. ...

Next-generation 3D programming to provide opportunities for advertisers in 2010

24 Nov 2009 | by Fiona Ramsay

cautious about the potential of 3D for advertisers, many media agencies are talking to their clients about ...

O2 reviews £10m digital marketing account

20 Nov 2009 | by Fiona Ramsay

;} O2 will be working with ISBA to select a shortlist of agencies to pitch, and the successful agency ...

Navy uses digital app to recruit engineers

18 Nov 2009 | by Fiona Ramsay

campaign in collaboration with creative agencies, Marvellous and Glue. The Navy Engineer Officer Challenge ...

Special Report, Direct Marketing: charting the route to integration

17 Nov 2009 | by David Benady

LONDON - Traditionally, ad agencies brand-build while direct specialists acquire and retain...direct marketing agencies themselves are up to the job. 'They need to employ people who think beyond ...

Warburtons talks to branding agencies ahead of identity overhaul

17 Nov 2009 | by Amy Golding

approached several branding agencies regarding its plans. The overhaul of Warburtons' identity and packaging ...

BBC Worldwide appoints ZenithOptimedia to £30m media account

16 Nov 2009 | by Sarah Johnson

strategy to reduce its number of agencies and expand outside the UK. Global director of marketing for BBC ...

Sony shortlists Fallon and Anomaly European ad account

13 Nov 2009 | by Fiona Ramsay

agencies from the pitch.

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