Reckitt Benckiser consolidates £800m media account
24 Nov 2009 | by Staff
LONDON - Packaged goods giant Reckitt Benckiser has named two lead global media agencies to
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Advertising to the YouTube generation
25 Nov 2009 | by David Benady
best sort of marketing. In reality, this rarely happens, accord ing to sources in viral' agencies ...
O2 diversifies its offering to target new markets
24 Nov 2009 | by Joe Thomas
marketing division team would use existing agencies such as VCCP and Archibald Ingall Stretton. ...
Next-generation 3D programming to provide opportunities for advertisers in 2010
24 Nov 2009 | by Fiona Ramsay
cautious about the potential of 3D for advertisers, many media agencies are talking to their clients about ...
O2 reviews £10m digital marketing account
20 Nov 2009 | by Fiona Ramsay
;} O2 will be working with ISBA to select a shortlist of agencies to pitch, and the successful agency ...
Navy uses digital app to recruit engineers
18 Nov 2009 | by Fiona Ramsay
campaign in collaboration with creative agencies, Marvellous and Glue. The Navy Engineer Officer Challenge ...
Special Report, Direct Marketing: charting the route to integration
17 Nov 2009 | by David Benady
LONDON - Traditionally, ad agencies brand-build while direct specialists acquire and retain...direct marketing agencies themselves are up to the job. 'They need to employ people who think beyond ...
Warburtons talks to branding agencies ahead of identity overhaul
17 Nov 2009 | by Amy Golding
approached several branding agencies regarding its plans. The overhaul of Warburtons' identity and packaging ...
BBC Worldwide appoints ZenithOptimedia to £30m media account
16 Nov 2009 | by Sarah Johnson
strategy to reduce its number of agencies and expand outside the UK. Global director of marketing for BBC ...
Sony shortlists Fallon and Anomaly European ad account
13 Nov 2009 | by Fiona Ramsay
agencies from the pitch.
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