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Should marketers seek City analysts' help to manage their campaigns? The Marketing Society Forum

21 Feb 2013

, sometimes inspiration can even come from creative agencies. City analysts do not seem the right people ...

Why the stripped-down simplicity of Vine presents a big opportunity

20 Feb 2013 | by Mel Exon, co-founder of BBH Labs

agencies to be creative here. At the very least, it offers a fresh way to share a promotion or a response ...

Are brand birthdays really a cause for celebration?

15 Feb 2013 | by John Reynolds and Ben Bold

110; but who cares? Certainly the brand team, and their ad and PR agencies. But what about the ...

Brands line up for new mobile ad platform Weve

14 Feb 2013 | by Matthew Chapman

agencies, plans are afoot to open up the platform to smaller businesses via a regional sales house. It is ...

Facebook fights back in battle with Twitter for second screen dominance

13 Feb 2013 | by Gordon MacMillan

be able to use the data Bluefin digs out to sell to agencies and brands looking for insight in how ...

Big Data: Moving beyond the hyperbole

13 Feb 2013 | by David Benady

agencies seeking to combat terrorism to marketers who want to better segment and understand their target ...

Experiments to evaluation: social media gets serious

08 Feb 2013 | by Claire Beale

maybe; average weekly pocket money: 2.50). And it's been months since one of the biggest ad agencies ...

Is the consumer mood deteriorating amid triple-dip recession predictions? The Marketing Society Forum

07 Feb 2013

new technologies, means clients and agencies need to create relevant, engaging content that adds value ...

Nine rules of engagement in the social validation economy

06 Feb 2013 | by Nicola Kemp

agencies continually wax lyrical about 'paid, owned and earned' media. A more important shift is taking ...

Paramount rapped for airing horror ad in Angry Birds and Draw Something apps

06 Feb 2013 | by Matthew Chapman

. The ASA has told Paramount to ensure all agencies instructed to buy ad space for their ads took ...

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