Search results for "Agencies"

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What does "marketing" actually mean and what is it for?

01 Apr 2013 | by Laurence Green

is also a sobering "magnetic North" when marketers, agencies and yes! even planners get lost in ...

Marketers need to broaden their horizons to achieve greatness

01 Apr 2013 | by Grant Duncan

peers from a tight circle of opinion-formers - the UK trade media, awards juries and agencies ...

Helen Edwards: 'Good enough' is fine for government agency roster

20 Mar 2013 | by Helen Edwards

It is time for agencies to understand that procurement professionals consider far more than just...procurement choice. Not that agencies are unaware that the issue of cost will arise - it's just that they ...

Has product placement failed to make the big impact that many predicted? The Marketing Society Forum

07 Mar 2013

broadcasters and media agencies used it to sell product-placement packages galore. Yes, there are some good ...

Are innovations such as live TV ads gimmicks with little brand relevance? The Marketing Society Forum

28 Feb 2013

experience, The Co-operative Banking Group That's not a bad thing, though. Creative agencies and ...

Should marketers seek City analysts' help to manage their campaigns? The Marketing Society Forum

21 Feb 2013

, sometimes inspiration can even come from creative agencies. City analysts do not seem the right people ...

Why the stripped-down simplicity of Vine presents a big opportunity

20 Feb 2013 | by Mel Exon, co-founder of BBH Labs

agencies to be creative here. At the very least, it offers a fresh way to share a promotion or a response ...

Experiments to evaluation: social media gets serious

08 Feb 2013 | by Claire Beale

maybe; average weekly pocket money: 2.50). And it's been months since one of the biggest ad agencies ...

Is the consumer mood deteriorating amid triple-dip recession predictions? The Marketing Society Forum

07 Feb 2013

new technologies, means clients and agencies need to create relevant, engaging content that adds value ...

Tech: 3D is a technology without vision

31 Jan 2013 | by John V Willshire

D opportunities (media inventory) available; media owners want to sell it, agencies want to explore ...

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