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Arif Durrani: Cannes 2012 suggests doing good is now good business

28 Jun 2012 | by Arif Durrani

are connected and empowered like never before, and the smart brands and agencies have realised it ...

McDonald's wins Grand Prix at Marketing Society Awards for Excellence 2012

12 Jun 2012 | by Alex Brownsell

MARKETING Winner Aviva and Railway Children (Agencies: Hill+Knowlton Strategies, ZenithOptimedia ...

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

22 May 2012 | by Noelle McElhatton

behind the government s plan are clearly good, banishing bloated practices of the past. Agencies can ...

EDF appoints Grey's Ingram to advise on strategy

12 Oct 2011 | by Matthew Chapman

incumbent agencies will remain unchanged. EDF Energy uses AMV BBDO as its agency in the UK and works with ...

Unilever's Marc Mathieu: Sustainable brands find it 'easier to retain talent'

23 Jun 2011 | by Noelle McElhatton

work." Agencies and brands "cannot do consistently great work without failure [along the way],"he ...

Profile: Warming to frozen food

13 Jul 2010 | by John Reynolds

creative agency to its UK account, as the group has opted to work with individual agencies for its markets ...

 

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