Why marketers are ditching their brands for life in adland
13 May 2013 | by John Reynolds
everyone. "Agencies are all about people and if those people feel valued and appreciated by the client ...
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Fewer than half of agencies believe that client briefs are well articulated and that the marketers...IPA president Ian Priest. "Both clients and agencies need to adapt together to continue to improve how ...
everyone. "Agencies are all about people and if those people feel valued and appreciated by the client ...
director Will Orr, give their thoughts on the issue of commercial creativity and how agencies and clients ...
110; but who cares? Certainly the brand team, and their ad and PR agencies. But what about the ...
independent media agency. Over the past year it has picked up 21m of extra business from big network agencies ...
. Effervescent chairman Simon Mahoney became president of the Marketing Agencies Association Worldwide in October ...
Marketing category. The awards, now in their 12th year, saw more than 80 agencies battle it out across 13 ...
'. Arguably, it has not been a vintage year for UK's direct agencies. Big pitches have been few and far ...
agencies impressed judges. Haygarth, though, had the edge over its competitors by dint of a performance ...
innovation officer. One of the biggest agencies in the sector, Proximity can boast of being lead agency on ...