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Marketers lack clarity on budgets and briefs, say agencies

16 May 2013 | by Rachel Barnes

Fewer than half of agencies believe that client briefs are well articulated and that the marketers...IPA president Ian Priest. "Both clients and agencies need to adapt together to continue to improve how ...

Why marketers are ditching their brands for life in adland

13 May 2013 | by John Reynolds

everyone. "Agencies are all about people and if those people feel valued and appreciated by the client ...

Top Diageo, Coke, O2 marketers outline priorities for new IPA Client Council

17 Apr 2013 | by Staff

director Will Orr, give their thoughts on the issue of commercial creativity and how agencies and clients ...

Are brand birthdays really a cause for celebration?

15 Feb 2013 | by John Reynolds and Ben Bold

110; but who cares? Certainly the brand team, and their ad and PR agencies. But what about the ...

#aoty12: Media Agency of the Year - Best of the Rest

11 Dec 2012 | by Nicola Kemp

independent media agency. Over the past year it has picked up 21m of extra business from big network agencies ...

#aoty12: Promotional Marketing Agency of the Year - Best of the Rest

11 Dec 2012 | by Stuart Derrick

. Effervescent chairman Simon Mahoney became president of the Marketing Agencies Association Worldwide in October ...

#aoty12: Marketing's Agency of the Year winners revealed

11 Dec 2012 | by Gemma Charles

Marketing category. The awards, now in their 12th year, saw more than 80 agencies battle it out across 13 ...

#aoty12: Direct Agency of the Year - OgilvyOne

11 Dec 2012 | by Matthew Chapman

'. Arguably, it has not been a vintage year for UK's direct agencies. Big pitches have been few and far ...

#aoty12: Promotional Marketing Agency of the Year - Haygarth

11 Dec 2012 | by Stuart Derrick

agencies impressed judges. Haygarth, though, had the edge over its competitors by dint of a performance ...

#aoty12: Direct Agency of the Year - Best of the Rest

11 Dec 2012 | by Matthew Chapman

innovation officer. One of the biggest agencies in the sector, Proximity can boast of being lead agency on ...

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