Branded content: beyond the app
28 Sep 2012 | by Suzy Bashford
the right direction. He says agencies 'need the cojones' to ask clients why they want to develop ...
. The ASA has told Paramount to ensure all agencies instructed to buy ad space for their ads took ...
the right direction. He says agencies 'need the cojones' to ask clients why they want to develop ...
. Privately, some marketers complain that too many agencies are creating apps in a vacuum, simply to boost ...
approached several digital agencies with a brief of building a content hub to support its ecommerce site, as ...
. The tables have turned and clients want to be here for themselves, rather than agencies telling them ...
The battle of the apps continues, as brands, agencies and developers debate how the next chapter of ...
finished. It creates a buyable ad platform for agencies and standards for creative, and, most important, it ...