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Combining ads, digital and PR is what brands demand

acquisitions. So the big challenge for ad agencies is to integrate this comms expertise and nous with their ...

ITV and Channel 4 insist they will beat declining ad market

, including a third of all 18- to 24-year-olds. David Abraham, the chief executive, said agencies and ...

A view from the top

Mather New York. I love seeing how people from other agencies can absorb and then give to the Ogilvy ...

Raising the game for BT Sport

, and has demanded commitment from both client and agencies. An enormous outdoor plan (planned ...

Yes, magazines 'work', but show us the data

recognition of digital achievement, promoting this mainstay of the magazine business to agencies and consumers ...

Thomas takes Dare into new territory

Dare. That is not because Thomas lacks experience at top agencies. Or that she has not managed ...

C&A appoints Razorfish to European digital account

A s European advertising agencies, DDB and Tribal Amsterdam, which were appointed the account last ...

Foreign exchange Fairfx.com selects MBA and PHD

The agencies were appointed following a pitch process and will work on a campaign to run across TV ...

Government relaxes brand partner campaign rules

opportunities to creative agencies that did not win a place on the government s controversial creative ...

Dyson hands £120m global media to Mindshare

last year . Previously, Dyson worked with a range of agencies, including PHD in the UK and UM in the ...

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