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Integration Essays: No consensus on integration

04 Dec 2009 | by Suzanne Bidlake, associate editor (reports), Campaign

Far from being stale subject matter, integration continues to provoke debate as agencies adopt...is being stoked more energetically then ever. Just witness the number of agencies clamouring to be in ...

The Week: Advertising Reviews - SodaStream seeks agency

04 Dec 2009

Agencies are being approached with a brief to relaunch SodaStream in the UK.

Opinion: Perspective - Is adland prepared to prove it values its people?

04 Dec 2009 | by Claire Beale, claire.beale@haymarket.com

for our agencies of the year and agencies of the decade awards....restrict your view to agencies such as BBH, Fallon or Mother to find examples of wonderfully engaging ...

Hotline: Archibald Ingall Stretton expands

04 Dec 2009

agencies in Spain. The shops in Madrid and Barcelona, both called Uncommon, will be rebranded to AIS.

The World: Shanghai - L'Oreal chooses VivaKi for Chinese digital task

04 Dec 2009

agencies of record for its China TV business. Group M and ZenithOptimedia have been sharing the TV ...

Media Perspective: Will 2009 go down as the year media sold itself short?

04 Dec 2009 | by Ian Darby, ian.darby@haymarket.com

"Buy high, sell low" became a reality as agencies were placed in the absurd position of buying ...

Pitch update

04 Dec 2009

or overestimating how desirable its media business is by requesting that all agencies respond in ...

The World: New York - JWT and JetBlue end four-year relationship

04 Dec 2009

. Insiders say the airline had already been quietly looking at other agencies. JetBlue spends around $25 ...

Integration Essays: The integration how-to

04 Dec 2009 | by Debbie Klein and Alison Wright

Most agencies talk a good game about integrated marketing communications but few actually deliver ...

Integration Essays: Set the agenda

04 Dec 2009 | by Neil Henderson, managing partner of St Luke's Communications

"the right idea". Ask a number of agencies and you'll learn that there's little consistency around ...

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