20 Dec 1999
| by CAROLINE MARSHALL
awareness and so on. After all, the cynics would say
that agencies rarely make money on such accounts...awareness and so on. After all, the cynics would say
that agencies rarely make money on such accounts ...
20 Dec 1999
| by CAROLINE MARSHALL
up this
turkey from the client which got through three agencies in a year.
Rover 600 An ...
20 Dec 1999
| by STEFANO HATFIELD
creative people in agencies,
preferred ironic humour. Ogilvy detested what he described as frippery ...
20 Dec 1999
| by CAROLINE MARSHALL
century s advertising phenomenons. Working in partnership with blue-chip
agencies such as Chiat/Day ...
17 Dec 1999
| by LISA CAMPBELL
CGU is talking to agencies about a pounds 5 million to pounds 10
million advertising account. The...CGU is talking to agencies about a pounds 5 million to pounds 10
million advertising account ...
17 Dec 1999
| by ANNA GRIFFITHS
fragmentation, good planners are becoming a necessary
and even more valuable tool for agencies. No agency ...
17 Dec 1999
| by EMMA HALL
, takes over responsibility for managing the communications
agencies, which was previously Leach s remit ...
17 Dec 1999
| by EMMA HALL
the
work JWT has done but now seems like a good time to take a look at other
agencies ...
17 Dec 1999
| by JENNY WATTS
smaller roster of agencies which will work on brands such as Braun,
Duracell, Oral B, Waterman, Parker ...
17 Dec 1999
| by MARGARET PATRICK
validated or nudged.
For some agencies a creative maverick has been brought in not to impose
a ...