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HOTLINE

Rover is drawing up a list of agencies to pitch for next year s relaunch of the Mini. The...Rover is drawing up a list of agencies to pitch for next year s relaunch of the Mini. The ...

CLOSE-UP PERSPECTIVE: A serious PR focus suits the buoyant advertising mood

radio comedian of the pre-TV era, compared his sponsors and their agencies to a bit of executive...radio comedian of the pre-TV era, compared his sponsors and their agencies to a bit of executive ...

DIARY: HOTCAKES

) calendar of the chaps in their kecks, they also sent the firefighters to do a tour of the agencies. Can ...

DoubleClick in merger talks with 24/7

ad agencies were founded and now they re swallowing each other up. This suits advertisers, who ...

another PR operation to its portfolio Amanda Hall examines how relationships between group agencies work

It s official: advertising groups have fallen in love with PR agencies. Long the poor relation of...It s official: advertising groups have fallen in love with PR agencies. Long the poor relation ...

Public Relations: The measure of PR - Measuring the effectiveness of a PR campaign means more than counting the cuttings. Ken Gofton reports on the latest evaluation techniques

Relations Consultants Association (PRCA), representing the agencies, is co-operating on a major project...Relations Consultants Association (PRCA), representing the agencies, is co-operating on a major project ...

 

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