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NEWS: Bowley champions station price

06 Dec 1996 | by CLAIRE BEALE

, it will always be calculated, or estimated, by auditors, agencies and advertisers. Delegates ...

OPINION: BBH suffers from spate of bad client behaviour

06 Dec 1996

year reflects similarly grave breakdowns in trust between clients and agencies. The RAC, Saab ...

NEWS: Dream team lines up for C5 ads blitz

06 Dec 1996 | by KAREN YATES

talent selectively from different companies, rather than using traditional full-service agencies. He is ...

NEWS: WCRS beats BST-BDDP to Habitat task

06 Dec 1996 | by KAREN YATES

the help of the Advertising Agency Register this summer to draw up a shortlist of eight agencies ...

NEWS: Express strengthens marketing capability

06 Dec 1996 | by GORDON MACMILLAN

denied that there were any plans to review the positions of the three agencies currently on the group s ...

MEDIA: PERSPECTIVE; A top tip for clients - understand the TV trading system

06 Dec 1996 | by DOMINIC MILLS

agencies and media buyers to keep up with (and on top of) this new world, it s going to be doubly hard ...

NEWS: Pinnell poised to take over at Shell

06 Dec 1996 | by JOHN TYLEE

roster agencies, Ogilvy and Mather, J. Walter Thompson and Publicis, to pitch for its pounds 60 million ...

MEDIA: FORUM; Will client-by-client deals help airtime trading?

06 Dec 1996 | by ALASDAIR REID

do the same with all the agencies with which it deals. Moving away from agency deals ...

CLOSE-UP: NEWSMAKER/IAN MCALLISTER; Hands-on Ford chairman fosters creative change

06 Dec 1996 | by DOMINIC MILLS

, McAllister abhors the idea of a master/slave relationship with his agencies. It s all about partnership ...

CLOSE-UP: PERSPECTIVE; Her future is rosy, but will RSA thrive without Godman?

06 Dec 1996 | by CAROLINE MARSHALL

partner in mind and that she will be in business by January 1997. Agencies will be lining up to be her ...

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