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NEWS: Grey appoints chief for European TV

better value and consistency, she said. P s five roster agencies to discuss how P&G could cut ...

NEWS: PPA to put pounds 40,000 behind NOP survey into business titles

publications. The PPA hopes the findings will give agencies and advertisers a better understanding of ...

FEATURE: COST CONSULTANTS ARE THEY WORTH IT?

agencies get what they want out of a shoot. Graham Connor, despite calling his company Commercials Cost ...

NEWS: McCanns media finds distinct brand identity

consumer-driven strategic skills from full-service agencies. Grant added that clients were fully ...

NEWS: AMV uses shock tactics for RSPCA ad

, 8 September), and will make a decision later this week. Five agencies are pitching, including ...

NEWS: Bad commercials are turning audiences off

advertising, to become an attractive proposition? He continued: There are agencies who do great TV ...

NEWS: Milligan accepts top C5 sales slot

. Milligan is expected to begin talking to agencies about Channel 5 early next spring, though the most ...

CLOSE-UP: GLOBAL BRIEF; Spain set to fight new ad laws

- regulation, agencies, media companies and advertisers relaunched the industry s own internal policing body ...

OPINION: Advertisers should learn to talk to the over-50s market

agencies are finally opening their eyes to the fact that just because you reach 50 doesn t mean you have ...

CLOSE-UP: NEWSMAKER/JEAN-MICHEL GOUDARD; Bon viveur poised to prove his worth in America

lifestyle. We had the most fun and excitement when the agencies came in to P he remembers. Our ...

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