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Diet Coke calls ad pitch

The soft drinks giant has started talks with agencies, including UK shops, ahead of a contest for ...

Daniele Tranchini becomes chief executive of Publicis Italy

officer of Publicis Worldwide, said: "Daniele is an experienced leader of both agencies and clients ...

Maxus appoints Hodge as worldwide head of trading

Granada Media Sales. His appointment follows several changes within WPP's media agencies. At the ...

TripAdvisor launches online ad challenge

and September. The competition is open to all European travel brand and advertising agencies in Europe ...

Mediasense hires first head of digital

and agencies alike. Most importantly, he understands the limitations of applying a traditional ...

Close-Up: Can ISBA model connect agencies and advertisers?

transformational change of the client/agency relationship. To ensure clients and agencies maximise the opportu-nity ...

Close-Up: Are clients leading the way on digital?

Do agencies lack the digital expertise required by clients and risk being sidelined, John Tylee...If the verdict of some of the world's top marketers is right, then those agencies that fail to ...

Diary: Water-cooler monitor

men joining creative agencies (Enyi Nwosu to M C Saatchi), publishers joining full-service agencies ...

Media Perspective: Integrating TV and digital offerings is agency challenge

points to the possibility that agencies that can't mirror such moves towards integration in their ...

Diary: Web witter

generation of ideas but in their post-rationalisation. Why do clients make it so damn hard for agencies to ...

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