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transformational change of the client/agency relationship. To ensure clients and agencies maximise the opportu-nity ...
Do agencies lack the digital expertise required by clients and risk being sidelined, John Tylee...If the verdict of some of the world's top marketers is right, then those agencies that fail to ...
men joining creative agencies (Enyi Nwosu to M C Saatchi), publishers joining full-service agencies ...
points to the possibility that agencies that can't mirror such moves towards integration in their ...
generation of ideas but in their post-rationalisation. Why do clients make it so damn hard for agencies to ...
. You know who they are. Q: Since new product development and brand identity agencies often invent ...
budgets tighter and clients clamouring for greater return on investment, media agencies have had to get ...
to be immune from the downturn. Agencies report that a recovery is underway and forecast growth of 5 ...
creative agencies, was made without contempt or cynicism. Indeed, as the conversation developed, they began ...
has caught some agencies and, therefore, their clients, on the hop....the Easter period by the media agencies on each piece of business. These TV plans for April would ...
