Search results for "Agencies"

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Campaign Creative Conference: Advertising versus other Marketing Disciplines

08 Oct 2002 | by Alan McWalter

agencies or at media owners; all must work harder than ever to secure the creative standout that drives ...

Campaign Creative Conference: The Creative Department-No Place for a Woman?

08 Oct 2002 | by Debbie Klein

agencies or at media owners; all must work harder than ever to secure the creative standout that drives ...

Beyond Disruption

16 May 2002 | by Jean-Marie Dru

agencies, are among the best things I've read on these two fraught subjects. The various authors write ...

A New Aura for Gold

01 Mar 2002 | by Jane Wentworth

positioning and brand expression for Gold, the work of advertising, PR and media agencies also needed ...

Advertising And Promotion: An Integrated Marketing Communications Approach

01 Nov 2000 | by G. Belch and M. Belch

of high-powered Madison Avenue agencies. Marketers must look beyond traditional media in order to ...

And Now a Few Laughs from our Sponsors

01 Jan 1900 | by Larry Oakner

marketing-speak brand name which MUST be said precisely in the ad? At this point, most agencies give up, go home ...

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