Superbrands case studies: McCann-Erickson
12 Jul 2002
the store, we have failed you." Product McCann-Erickson advertising has nine agencies throughout ...
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Celebrity branding Bollywood style
16 Jul 2002
professional: "Earlier, when advertising agencies were bereft of ideas they used sex to promote brands. Today ...
Making rebranding a reality
04 Apr 2002
specialists Work with agencies who are specialists in their area and who are able to provide expertise and ...
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