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Is fuzzy marketing the
future of advertising?

Five years ago, integration was seen as the way forward but most agencies just paid lip service to ...

Why going ahead with the Tempus
deal is good news for WPP

personalities and the agencies. The Tempus chairman Chris Ingram has been vocal during this battle. Only last ...

Leo Burnett tops creative league table

, and Leagas Delaney, which was just a point behind BBH on 66. Agencies are awarded a maximum of ...

Global ad consolidation predicted as Hewlett-Packard merges with Compaq

shots, which would put HP's agencies in a stronger position. On the HP side, the work is ...

When bust means boom for start-ups

be the best. Billings may plunge and accounts with large agencies become dormant, but the lower costs ...

Glossies dominate the ABCs

". She also highlighted the importance for media agencies to "read the details" to check such information ...

Danger has not passed say analysts

affected agencies so badly in 2001 as it did 10 years ago is because of the change in the structure of ...

UK ad industry cautiously optimistic

revised down during the first half of the year, the evidence of an economic slowdown hitting UK agencies ...

 

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