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The new power of television

marketers and agencies searching out communications options beyond the 30 second spot. However, we are ...

Think BR: Jeans, cornflakes, Christmas and Postar

at the heart of our planning. Or in other words providing clients and agencies with what they want to ...

Making the most of mobile advertising

specifically for mobile advertising. Increasingly more brands and agencies are exploring the different ...

Think BR: Anatomy of Influence

brands has never been fully measured, with agencies and advertisers still using traditional metrics such ...

Think BR: Take part in the 2012 census of the creative media industries

industry. Working with the Institute of Practitioners in Advertising (IPA), the Marketing Agencies ...

IBM study identifies four distinct personalities in digital space

agencies and telecommunication providers to evaluate digital consumption behaviour. The study is IBM ...

Trends in audience behaviour around TV and online video

agencies to transform the online model towards richer and deeper executions, towards longevity, creating ...

Five digital ad formats that make a difference for your brand

global ad server this database spans work conducted by thousands of brands, agencies and campaigns around ...

Planning for synergy: Harnessing the power of multi-platform media

. The Ehrenberg-Bass Institute and CNBC have published new research to help media agencies and ...

 

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