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Think BR: The future lies with influence

31 Mar 2011 | by Chris Pearce

Agencies need to ditch the channel fetish and focus on influence, writes Chris Pearce, chief client..."will we need agencies at all?" to a more measured three forked pathway for future agencies to evolve ...

Diageo awards showcase best international work

25 Mar 2011 | by Daniel Farey-Jones

The global drinks company recognised the best work from its more than 100 agencies at a ceremony ...

Money is moving away from paid advertising, says Publicis' Pinder

24 Mar 2011 | by Daniel Farey-Jones

creative agencies like Publicis will be in the mix. He said: "What I think content producers are really ...

AOP Forum: The trading revolution

23 Mar 2011 | by Sarah Shearman

(22 March), Nielsen said it was increasingly important that agencies built stronger relationships with ...

Think BR: Budgetary bargain or brand equity?

22 Mar 2011 | by Martin Wheeler and Ian Fermor

Marketers and agencies should stop trying to compare and contrast investment in above the line...Agencies have traditionally been encouraged to compete for brand funds with the client sales ...

Twitter at five: the rise of the tweet

21 Mar 2011 | by Sarah Shearman

platform in the UK in 2011. Since then it has been in talks with brands and media agencies, including Sky ...

Plans to scrap the COI reflect the changing landscape

18 Mar 2011 | by Arif Durrani

, executive agencies, local authorities and wider public sector bodies. The new Government policy unveiled ...

COI to be replaced by Government Communications Centre

18 Mar 2011 | by Gemma Charles

this was not "workable, nor desirable". But a "common good communications council" of agencies ...

Boateng and Wight launch initiative to improve agency diversity

11 Mar 2011 | by Maisie McCabe

programme at the IPA last night, which aims to improve the diversity of creatives in agencies....greater diversity of creatives into agencies. But we also want to be able to give a direct benefit to ...

Trading places: this week's people moves

11 Mar 2011 | by Staff

the three major out-of-home agencies, WPP -owned Kinetic , Aegis Media s Posterscope , and ...

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