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Five key lessons on selling the baby

of the best independent communications agencies in China before the other holding companies' feet had ...

Most read stories in advertising, marketing, media and PR (25 Nov - 1 Dec 2012)

Heineken beer brand . Media agencies were interested to hear news that Gerry Boyle is preparing to step ...

Agency roster: Aviva

The agencies working across the various Aviva brands.

The Apprentice magazine special delivers 7.2 million viewers

designers from Shortlist Media and present their title to media agencies. Covered, Logic s business lads ...

Think BR: In the digital world, 'test and learn' strategies are crucial

ratcheted up if and when they prove their ability to change behaviour. At the same time, media agencies ...

'We feel better about the environment' says WPP's Sorrell

about the rest of the year." WPP, home to agencies JWT, Grey and Ogilvy Mather, as well GroupM ...

Think BR: COI spend has saved lives and money

our agencies. However, now that this decision has been made we should be pragmatic. We must use ...

Think BR: Olympic global sponsors line up to do battle

safely completed, brands and their agencies are now intensely focused on London 2012, just two short ...

Think BR: Blueprint for a new agency model

Media agencies are struggling to invest in the services clients really need thanks to their...times, agencies have supplemented their traditional media planning and buying services with digital ...

Think BR: Stop saving clients money

. Focus on making your clients more money, not saving it. I urge agencies to make this case to any ...

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