Making the most of mobile advertising
21 Sep 2012 | by Ines Nadal and Liam Fox-Flynn
specifically for mobile advertising. Increasingly more brands and agencies are exploring the different ...
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The new power of television
17 Dec 2012 | by Sarah Ivey
marketers and agencies searching out communications options beyond the 30 second spot. However, we are ...
Trends in audience behaviour around TV and online video
07 Mar 2012 | by Mads Holmen
agencies to transform the online model towards richer and deeper executions, towards longevity, creating ...
Five digital ad formats that make a difference for your brand
02 Mar 2012 | by MediaMind
global ad server this database spans work conducted by thousands of brands, agencies and campaigns around ...
Planning for synergy: Harnessing the power of multi-platform media
28 Feb 2012 | by Mike Jeanes and Virginia Beal
. The Ehrenberg-Bass Institute and CNBC have published new research to help media agencies and ...
The effectiveness of UK video campaigns
01 Aug 2011 | by DoubleClick Rich Media
agencies" Celebrities and engagement over the course of an ad Motion and engagement over ...
A year in media: Billetts forecasts modest growth for digital
25 Nov 2010 | by Federica Aperio
independent search agencies had on agency revenues six years ago, the larger groups have now taken a position ...
A year in media: Press facing big challenges next year
24 Nov 2010 | by Tim Howett
likely buyer demand for more page availability. There is also the hurdle of persuading agencies to ...
A year in media: Structural changes to impact TV in 2011
23 Nov 2010 | by Andy Smith
difficult for agencies to take Five off and use the share points as leverage across the rest. And if Richard ...
How to make your research budget leaner
11 Aug 2009 | by Duncan McCallum
agencies doing more work will enable them to gain deeper knowledge of your company and markets. It will ...
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