Santander set to unite Ennis, McIlroy and Button in major campaign
26 Feb 2013 | by Alex Brownsell
everyday spending. The campaign is being devised by agencies Havas Worldwide London and Engine Group ...
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Auto brands unite to promote electric cars to sceptical consumers
26 Mar 2013 | by Alex Brownsell
, and encourage consumers to buy ultra-low-emission vehicles. The SMMT has approached ad agencies ...
Are brand birthdays really a cause for celebration?
15 Feb 2013 | by John Reynolds and Ben Bold
110; but who cares? Certainly the brand team, and their ad and PR agencies. But what about the ...
After Tiger and Rory, five sports star advertising howlers
17 Jan 2013 | by John Reynolds
the UK's top sports marketing agencies, Marketing charts five of the worst ads starring heroes from ...
Red Cross: 'Crisis' ad is a compelling and potentially effective way of repositioning the charity
30 Oct 2012 | by Craig Mawdsley, chief strategy officer, AMV BBDO
Skip to table The days of charity advertising being seen primarily as a vehicle for agencies ...
Scottish Power to relaunch as national brand
02 Oct 2012 | by Matthew Chapman
advertising and digital agencies to work on a nationwide campaign. The process is being handled by ...
C4 Paralympic ad slots attract big advertisers
21 Aug 2012 | by Maisie McCabe
standpoint, so it is a smart buy.' However, some brands and agencies suggested privately that they will ...
Paddy Power sponsors 'the biggest athletics event in London'
24 Jul 2012 | by Maisie McCabe
Irish agencies, Mixtape Marketing and Social House, have collaborated on the marketing activity and the ...
The 'Olympics of advertising': How the brands at Cannes competed for our attention
27 Jun 2012 | by Noelle McElhatton
real-time 'marketing moment' GENERAL MOTORS: Can clients and agencies be friends? BILL CLINTON ON ...
Cannes 2012: Twix to introduce 'rivalry' between brand's two fingers
22 Jun 2012 | by Noelle McElhatton
officer, will collect the Advertiser of the Year tomorrow night on behalf of Mars and its agencies ...
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