MAGAZINE ABCs: Brands continue to invest in print despite Sky retreat
19 Aug 2011 | by Arif Durrani
operating officer of the Association of Publishing Agencies (APA), is keen to point out that nearly ...
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APA drops 'publishing' to become Content Marketing Association
14 Jun 2012 | by Arif Durrani
The Association of Publishing Agencies (APA) is the latest trade body to undergo a dramatic...today encompasses the full spectrum of marketing disciplines from pure play content marketing agencies ...
Customer Publishing: Retail magnets
26 Jan 2011
works with more than 300 suppliers and agencies across 15 separate media channels. Julie Goodair ...
VO5 to partner FHM in 'blokes' strategy shift
08 Dec 2010 | by Maisie McCabe
their agencies open-access to the publisher's editors, programmers and creators of content. The eventual ...
One size fits none
05 Mar 2010 | by Nicola Clark
brands say their campaigns must fit with the 'aesthetic of the editorial'. Privately, agencies say that ...
Customer Publishing: Reaping big rewards from small print runs
12 Feb 2010 | by David Benady
on investment, publishing agencies insist that sending out a magazine can more than match other forms ...
Customer Publishing: Catalogues are the order of the day
12 Feb 2010 | by Suzy Bashford
editorial content becomes a more important part of catalogues, customer publishing agencies argue that ...
APA reveals shortlist for international customer-publishing awards
14 Oct 2009 | by Nicola Clark
decision to open the awards to non members and customer publishing agencies from across the globe. Other ...
Customer Publishing Roundtable: content kings of the future
16 Sep 2009 | by Richard Abbott
as they complete their evolution into multichannel content agencies....and the digital agencies are going into absolute land-grab over this. 'We are really gearing up for ...
Customer publishers repurpose content for digital platforms
16 Sep 2009 | by Nicola Clark
. Customer publishing agencies also have an enviable array of pitches to consider, including forthcoming ...
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