Raymond Snoddy on Media: C4 ad trial is bang on target
09 Dec 2008 | by Raymond Snoddy
have since been broadcast from 12 participating media agencies. It may have the whiff of a big ...
coherent strategy, either editorially or in terms of selling to media agencies.' Editorially, says Desmond ...
have since been broadcast from 12 participating media agencies. It may have the whiff of a big ...
extra interactive red-button content and a mobile site for free highlight clips. Media agencies say the ...
in decline in November and while anecdotally agencies say late money has been coming into the market ...
will have a keen interest in marketing and who our agencies are, and I am looking forward to getting it ...
prohibited from TV ads by their sheer scale, and we hope to bring more to the medium.' Agencies and rival ...
, agencies and broadcasters are adopting a wait-and-see policy on mobile TV. According to, Andy Wasef ...
last year. Intelligent marketers and their agencies will see through the 'premium' argument and decide ...
, according to most media agencies, because they can now bargain with the broadcasters to secure better prices ...
Agencies are predicting that revenues across all the broadcasters in September will be down year ...