Search results for "Agencies"

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Can the direct tribe deal with the engagement landgrab?

01 Dec 2011 | by Daniel Farey-Jones

direct creativity - so how come only two out of six campaigns put forward were by direct agencies?...Creative leaders from six direct agencies took the stage to thump their individual tubs for ...

Publishers on slow road to data marketplace?

20 Oct 2011 | by Daniel Farey-Jones

enthusiastic about the opportunities for selling information about their audience to media agencies, especially ...

From DM Bulletin to Data and Direct Bulletin

13 Oct 2011 | by Daniel Farey-Jones

vision of "Social CRM ". It's fertile ground for direct marketing agencies. Many of those that came ...

Claire Beale: Could IPG's "agency of the future" be past it?

04 Aug 2011 | by Claire Beale

and media planning, intriguingly, aligned with the creative agencies sister media shops. It is a ...

Think BR: Agencies be warned, the VAT man is coming

10 Feb 2011 | by Alex Hunter

case of certain agencies and has slapped in back assessments for millions of pounds. In one case ...

CREATIVE STRATEGY: Nudity and drugs? YSL has 'creativity' running in its veins

03 Feb 2011 | by Simon Kershaw

agencies financial services, fundraising, B2B, pharmaceutical. The result? With notable exceptions ...

 

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