Why procurement and agencies should get closer
26 Aug 2005 | by by Carolyn Stebbings
everyone around the table is speaking the same language - if agencies communicate in terms that procurers ...
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American Express set to review European agencies
26 Aug 2005 | by by Staff
LONDON – American Express is reviewing its roster of non-core European agencies including its...affect Amex's global agencies, Ogilvy Mather, OgilvyOne, Ogilvy Interactive and Carat. However, it ...
Close-Up: Live Issue - Why COI Communications revamped its roster
26 Aug 2005
Of the 136 agencies that approached COI Communications, only 20 made it on to the creative roster...detailed applications in order to arrive at a roster that represented the best 20 London-based agencies ...
DMA launches campaign to plant 10,000 trees
25 Aug 2005 | by by Julia Pearlman
is targeting the entire industry, including all those involved in direct mail, promotions, agencies ...
Cosmos awards £6m integrated job to HDM
24 Aug 2005 | by by Staff
a pitch against several undisclosed agencies and the incumbent, Marketing Team Direct. The Globus ...
Kraft in shop search for Côte d'Or activity
24 Aug 2005 | by by Ben Carter
contacted several direct marketing agencies about its future strategy for the brand, with a pitch expected ...
Direct News: Kraft in shop search for Cote d'Or activity
24 Aug 2005 | by Ben Carter
contacted several direct marketing agencies about its future strategy for the brand, with a pitch expected ...
Evaluation: How PR could learn to improve its aim
19 Aug 2005
cost-per-registration information.' So what is holding agencies back from doing more 'direct response' PR? Fear and ...
DMA introduces media category for 25th Awards
18 Aug 2005 | by by Daniel Farey-Jones
The introduction is an attempt to reclaim the skills from above-the-line agencies, according to ...
Research: Research leagues 2005
17 Aug 2005
Market research agencies are the first to admit they are not the best at blowing their own ...
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