DIRECT BRIEF: RNID reviews direct marketing business
26 Feb 2004
year after going head-to-head with two other agencies, will repitch for the account.
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IDMF PREVIEW: The credit card test
26 Feb 2004 | by Rachel Miller
Five DM agencies present their mailing strategies for a fictitious credit card. Rachel Miller...look at some impressive work produced by five direct marketing agencies in response to a special ...
DIRECT BRIEF: Halfords seeks direct marketing agency
26 Feb 2004
business. Proximity London, Storm and EHS Brann are among the agencies believed to be pitching. Previously
Thomas Cook to launch direct-sell cruise brand
23 Feb 2004 | by Jules Grant,
largest independent agencies outside of London, with billings of more than £33m. Its clients include First ...
HTW set to take on chunk of Microsoft direct work
20 Feb 2004 | by Claire Billings,
as Xbox and MSN, as well as the branded PC software. In a statement, Microsoft said: "Both agencies ...
Can direct and CRM co-exist to mutual benefit?
20 Feb 2004
media agencies have already abandoned the line, but at least you know what I mean by the phrase. At ...
DIRECT: Microsoft pools £211m task into two agencies
19 Feb 2004 | by Ben Bold
hub and domestic agencies, including Harrison Troughton Wunderman, will work on the business. The ...
Persimmon reappoints Brahm for integrated activity
17 Feb 2004 | by Staff,
The house-builder started talking to agencies about the future of the account in January ...
HDM appoints award-winning creative pair to team
16 Feb 2004 | by Staff,
statement of intent to become one of the UK's top five independent agencies, expanding our services and ...
IBM switches global direct marketing to OgilvyOne
13 Feb 2004 | by Staff,
Microsoft previously worked with a number of small agencies but has consolidated the account ...
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