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Agencies vie for £8m Barclay twins' Shop Direct task

30 Jan 2004 | by Staff,

LONDON - The Barclay brothers' home shopping division, Shop Direct, is looking for an agency to handle its media account, estimated to be worth more than £8m.

Royal Mail shakes up marketing to take on rivals

30 Jan 2004 | by Ben Bold,

's relationships with its agencies and will be responsible for managing loyalty and CRM programmes. He has been ...

Reed Midem appoints TMW for strategic review

28 Jan 2004 | by Jules Grant,

: "Traditionally, direct marketing agencies have tended not to be viewed as key strategic partners by clients, but ...

Norwich and Peterborough launches mortgage drive

27 Jan 2004 | by Staff,

Virgin Wine. It was also voted one of the fastest growing agencies in 2003 in Marketing magazine. N&P ...

Fiat seeks agency for pan-European direct activity

22 Jan 2004 | by Ben Bold,

The Italian car manufacturer is talking to a number of below-the-line agencies and has asked them ...

HSBC confirms shake-up of global marketing activity

15 Jan 2004 | by Jennifer Whitehead,

one of its biggest clients, spending an estimated £60m through Lowe's global network. Other agencies ...

AA awards £20m breakdown marketing to Rapier

15 Jan 2004 | by Ben Bold,

the industry, who thought that the company would spread its marketing business across three agencies ...

OPINION: Marketing Society - Can direct and CRM co-exist to mutual benefit?

15 Jan 2004 | by Tim Rivett, head of media solutions at Royal Mail and a member of The Marketing Society

agencies have already abandoned the line - but at least you know what I mean by the phrase). At the same ...

Converso urges greater tracking of effectiveness

12 Jan 2004 | by Staff,

agencies in measuring the effectiveness of campaigns. According to the findings, only 7% of press ...

DIRECT: Converso urges greater tracking of effectiveness

08 Jan 2004

agencies in measuring the effectiveness of campaigns. According to the findings, only 7% of press ...

 

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