DIRECT: Direct marketing budgets are still rising, says ISBA
26 Jul 2001
DM agencies, published this week, shows that around 80% of advertisers rate their DM agency as ...
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CHJM creates debut DM work for mobile company One2One
27 Jul 2001 | by CLARE CONLEY
Heeley pitched against three other agencies to win the account, which was previously held by WWAV Rapp ...
DIRECT: Allied Domecq begins Laphroaig loyalty drive
26 Jul 2001 | by MARK KLEINMAN
previously used agencies including 141 and CBC on an ad hoc basis for individual projects. However, it is ...
Euro RSCG names marketing services director
24 Jul 2001 | by Staff
responsible for providing support to the network's 75 marketing services agencies, as well as centralised ...
Compaq to call pitch for £15m direct work
20 Jul 2001 | by IAN DARBY
contracts across Europe. The company has asked existing roster agencies to go through a tendering ...
Lloyds TSB appoints Partners Andrews to run key DM account
20 Jul 2001 | by IAN DARBY
Assessments. The incumbent Lloyds agencies, WWAV Rapp Collins and Interfocus, will continue to work with the ...
DIRECT MARKETING: Direct solutions to a tougher climate - As a downturn forces clients to slash spending, Robert McLuhan explains how DM shops can win their favour on a long-term basis
19 Jul 2001 | by ROBERT MCLUHAN
back their expenditure. But for direct marketing agencies, this could be an opportunity to ...
DIRECT MARKETING: Direct solutions to a tougher climate - As a downturn forces clients to slash spending, Robert McLuhan explains how DM shops can win their favour on a long-term basis
19 Jul 2001 | by ROBERT MCLUHAN
back their expenditure. But for direct marketing agencies, this could be an opportunity to ...
DIRECT: Dyson selects Dynamo for consumer DM work
12 Jul 2001 | by MARK KLEINMAN
, believed to be worth more than pounds 1m, after a competitive pitch against undisclosed agencies. The ...
DIRECT: Dyson selects Dynamo for consumer DM work
12 Jul 2001 | by MARK KLEINMAN
, believed to be worth more than pounds 1m, after a competitive pitch against undisclosed agencies. The ...
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