Mazda outsources £1m work for key launches
19 Dec 2001 | by Mark Kleinman,
Mazda's UK CRM database, Adapt. The four agencies are being asked to present ideas for strategic and ...
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DIRECT: Mazda outsources £1m work for key launches
20 Dec 2001 | by MARK KLEINMAN
agencies are being asked to present ideas for strategic and creative development for Mazda as it prepares ...
Agency 2001 recognises a creative year
13 Dec 2001
. In selecting our agencies of the year, we have encompassed the full range of the communications mix ...
DIRECT: Birds Eye Wall's holds pitch for enjoy! work
06 Dec 2001 | by MARK KLEINMAN
ready-meal range less than a year after the brand's 20m launch. Two agencies are pitching for the ...
DMA ROYAL MAIL AWARDS: Revamped awards prove value of DM - Changes to the rules have reinvigorated the DMA Awards. Noelle McElhatton reports
06 Dec 2001 | by NOELLE MCELHATTON
This year's DMA Royal Mail Awards attracted an unprecedented 800 entries from agencies large and ...
M&S to add credit card in loyalty bid
05 Dec 2001 | by Mark Kleinman,
both roster and non-roster agencies. Roster agencies include Rainey Kelly Campbell Roalfe/Y&R, which ...
AXA reviews £12m DM account for Direct arm
29 Nov 2001 | by MARK KLEINMAN
two years with Rapier. "In order to maintain a high-quality roster of agencies, we are ...
DIRECT MARKETING: The benefit of innovative DM - Direct marketingcompanies are realising that envelopes play a vital role in the successof DM campaigns
15 Nov 2001 | by ROBERT MCLUHAN
Mail. Royal Mail itself goes out of its way to encourage direct marketing agencies to ...
DIRECT: COI hands Craik Jones pensions reform task
08 Nov 2001 | by MATTHEW ARNOLD
agencies presented ideas for the project, which will highlight the introduction of stakeholder pensions ...
COI hands Craik Jones pensions task
07 Nov 2001 | by Matthew Arnold,
At least three other unnamed agencies presented ideas for the project, which will highlight the ...
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