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Think BR: Big data = better marketing?

. http://eu.tagman.com/forrester-case-study/ Agencies and manpower needed more now than ever before At TagMeet, there was much debate ...

Lord Sugar committed to 'no-brainer' Amscreen

Media buyers and outdoor agencies are not seeing the value of the digital screen network, its...agencies are profligate like that). There is bit of a pattern. This occasion continues the theme. Today ...

OgilvyOne captures £50m Department of Health brief

used agencies including Partners Andrews Aldridge, CMW, EHS 4D, Iris and Kitcatt Nohr Digitas across ...

Is quality of direct marketing falling?

cellar full of salt. Creative chiefs at large mainstream agencies have had a nasty habit down the ...

BSkyB divides £25m direct brief between three shops

for the past 13 years. However, Sky has also worked with other DM agencies on a project basis and ...

Barclays appoints Rapp for £11m DM

Barclays procurement department. Barclays previously used a roster of agencies across its DM activity ...

TMW recruits MPG data strategy head

including bmi, Nationwide and EDF Energy, has 10 years experience at agencies, including roles at ...

Think BR: Big data, or just better targeting?

bring this capability to the big screen - with major implications for brands, media agencies and ad ...

BrandMAX 2012: 'Don't be Pizza Express', says Sky data specialist

agencies about how Sky IQ data could be used with customer information companies such as John Lewis hold ...

Agencies line up for global Lipton digital and direct task

The company has approached a number of agencies on its roster to start the process. Work is ...

 

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